Perspectives

The first time an AI prototype I built got dismissed as a ‘bedroom project’, it felt personal. By the third time, I started to see a system. In this post I name the patterns AI builders hit inside large enterprises — provenance attacks, role-legitimacy challenges, capture mechanisms, balkanised AI efforts, the owner gauntlet, brittle delivery systems, induced in-group rivalry, and the shape-shifter’s double bind — show that each one is documented in organisational research, and lay out the tactics I have tested for getting past the dismissal hump.

Claude for Small Business is a one-click plugin that puts Claude inside the tools small business owners already use. In this post I want to look at two implications for the SMB software market : why your product almost has to be a first-class citizen inside tools like Claude to stay in the candidate set, and why being in that candidate set also puts you a step closer to being benchmarked, ranked, and eventually replaced by the platform itself. I also walk through the plugin-and-connector architecture behind the payroll workflow Anthropic uses in the launch video.

The first two posts in this series put Editframe through its paces on a hello-world clip and a 71-second product walkthrough. This third post zooms out. The question is no longer ‘does code-as-video work for L&D’ — the first two experiments answered that. It is which other frameworks belong in the picture, where they sit on a deterministic-to-generative spectrum, and what each tier can credibly contribute to a learning content development workflow.